Your Privacy Choices

Your Choice

We do not sell your personal information, and we never share anything from your PuriFi device — your DNS activity, the devices on your network, or your account — with advertisers. What we do share is narrow and limited to this website: when you sign up for launch updates or complete a VIP reservation, we send Meta a conversion event so we can measure our own ads. Under California law that counts as sharing personal information for cross-context behavioural advertising, and you have the right to stop it.

What We Share

When you sign up for launch updates or complete a $1 VIP reservation, we send Meta a conversion event containing:

• your email address in one-way hashed (SHA-256) form — Meta can match the hash to an account it already has, but cannot learn your address from us;
• your IP address and browser user agent;
• the Meta advertising click and browser identifiers, when you arrived from a Meta ad.

We use these events solely to measure and improve our own advertising. We do not sell this information, we do not use it to build advertising profiles, and it is never combined with anything your PuriFi device reports.

Opting out stops both halves: the Meta Pixel does not load in your browser, and the matching event is not sent from our servers either.

Browser Signals

We honour the Global Privacy Control (GPC) and Do Not Track signals. If your browser sends either one, you are opted out automatically — you do not need to use the control above, and we treat the signal as a valid opt-out request on every visit, including on devices where you have never set anything here.

Browsers that send GPC by default include Brave and DuckDuckGo; Firefox offers it as a setting, and extensions such as Privacy Badger and DuckDuckGo Privacy Essentials add it to other browsers.

Your Other Rights

Opting out of sharing is one of several rights described in our Privacy Policy. You also have the right to know what personal information we hold, to have it corrected or deleted, and not to be treated differently for exercising any of these rights. Requests go to privacy@purifi.io and we respond within 45 days.

If you own a PuriFi device, the app has its own privacy controls — including a switch that stops the device recording DNS activity at all. Those are separate from this page and are described in the Privacy Policy.

Contact Us

Questions about this page or anything else privacy-related: privacy@purifi.io.