1. Introduction
This Cookie Policy explains how PuriFi LLC (“PuriFi,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on www.purifi.io. This policy is part of our commitment to protecting your privacy and ensuring transparency in our data practices.
By using our website or services, you consent to the use of cookies in accordance with this policy. If you do not agree to our use of cookies, you can manage your preferences as described in the “Managing Cookies” section below.
2. What Are Cookies
Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember information about your visit, making your online experience easier and more personalized.
Types of Storage Technologies
- HTTP Cookies: Traditional cookies stored in your browser
- Local Storage: Larger storage capacity for website data
- Session Storage: Temporary storage cleared when you close your browser
- Flash Cookies: Cookies stored by Adobe Flash plugin
- Web Beacons: Invisible tracking pixels in emails and web pages
3. How We Use Cookies
Because PuriFi is a privacy product, we use cookies sparingly and minimize tracking by design. We currently use cookies for:
- Site access: Remembering that you have signed in to our pre-launch preview site
- Analytics: Anonymous, aggregated insight into how visitors find and use www.purifi.io
- Advertising measurement: on our marketing pages only, to measure the performance of our own ads — see Section 5. You can opt out on our Your Privacy Choices page.
4. Types of Cookies
Essential Cookies
Required for the website to function properly
Examples:
- Site access authentication
- Security tokens
Retention Period:
Session or up to 30 days
Analytics Cookies
Help us understand how visitors interact with our website
Examples:
- Anonymous page-view tracking via Vercel Analytics
- Google Analytics (_ga)
Retention Period:
Up to 24 months
Advertising Cookies
Measure whether our ads lead to signups and to visits to our crowdfunding campaign — set only on the marketing funnel pages, never in the web app
Retention Period:
Up to 90 days
5. Third-Party Cookies
We currently use the following third-party services that may set cookies or similar identifiers on your device:
Hosting & Analytics
- Vercel: hosts our website and provides aggregated analytics. Vercel Analytics is cookieless by default, but Vercel's edge platform may set short-lived security cookies for bot mitigation and routing.
- Google Analytics: aggregated site-usage statistics (page views, referrers, device types). Google sets
_ga cookies to distinguish returning visitors.
Advertising Measurement (Pre-Launch)
- Meta (Facebook): the Meta Pixel runs only on our marketing funnel pages (the homepage, the VIP reservation pages, and our published research reports) and may set the
_fbp and _fbc cookies. When you sign up for launch updates, we report that conversion to Meta with your email in one-way hashed form (the hash also serves as an anonymous match identifier), together with the ad-click identifier from the page URL when you arrived from a Meta ad. When you follow one of our offer buttons out to our crowdfunding campaign, we report that click to Meta with no email address attached. Both let us measure our ads — see Section 7 of our Privacy Policy for exactly what is shared. The pixel never loads if your browser sends Do Not Track or Global Privacy Control, or if you have opted out on our Your Privacy Choices page — and in those cases the matching server-side event is not sent either.
If we add additional services in the future (for example, a payment processor at launch or a customer support chat tool), we will update this policy to disclose them before they go live.
6. Managing Cookies
You have several options for managing cookies:
Browser Settings
Most browsers allow you to control cookies through their settings:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Privacy, search, and services → Cookies and site permissions
Do Not Track
We honor your browser's Do Not Track and Global Privacy Control signals. If your browser sends a Do Not Track header, our analytics will not record events for your session, Google Analytics will not load, and the Meta Pixel will not load or set cookies, and no advertising-measurement event is sent from our servers either. You can make the same choice without changing a browser setting on our Your Privacy Choices page.
Note: Disabling certain cookies may impact the functionality of our website and services. Essential cookies cannot be disabled as they are necessary for security and basic functionality.
7. Specific Cookies We Use
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:
- Update the “Last Updated” date at the top of this policy
- Notify you through our website or via email if you are a registered user
- Update the disclosures on this page, and on our Your Privacy Choices page, before any new advertising use of cookies takes effect
We encourage you to review this policy periodically to stay informed about how we use cookies.
Your privacy is important to us. We use cookies to enhance your experience while maintaining the highest standards of data protection.