Cookie Policy

2. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help websites remember information about your visit, making your online experience easier and more personalized.

Types of Storage Technologies

• HTTP Cookies: Traditional cookies stored in your browser
• Local Storage: Larger storage capacity for website data
• Session Storage: Temporary storage cleared when you close your browser
• Flash Cookies: Cookies stored by Adobe Flash plugin
• Web Beacons: Invisible tracking pixels in emails and web pages

3. How We Use Cookies

Because PuriFi is a privacy product, we use cookies sparingly and minimize tracking by design. We currently use cookies for:

• Site access: Remembering that you have signed in to our pre-launch preview site
• Analytics: Anonymous, aggregated insight into how visitors find and use www.purifi.io

4. Types of Cookies

5. Third-Party Cookies

We currently use the following third-party services that may set cookies or similar identifiers on your device:

Hosting & Analytics

• Vercel: hosts our website and provides aggregated analytics. Vercel Analytics is cookieless by default, but Vercel's edge platform may set short-lived security cookies for bot mitigation and routing.
• Google Analytics: aggregated site-usage statistics (page views, referrers, device types). Google sets _ga cookies to distinguish returning visitors.

Advertising Measurement (Pre-Launch)

• Meta (Facebook): the Meta Pixel runs only on our marketing funnel pages (the homepage and VIP reservation pages) and may set the _fbp and _fbc cookies. When you sign up for launch updates or complete a $1 VIP reservation, we report that conversion to Meta with your email in one-way hashed form so we can measure our ads — see Section 6 of our Privacy Policy for exactly what is shared. The pixel never loads if your browser sends Do Not Track.

If we add additional services in the future (for example, a payment processor at launch or a customer support chat tool), we will update this policy to disclose them before they go live.

6. Managing Cookies

You have several options for managing cookies:

Browser Settings

Most browsers allow you to control cookies through their settings:

• Chrome: Settings → Privacy and security → Cookies and other site data
• Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Edge: Settings → Privacy, search, and services → Cookies and site permissions

Do Not Track

We honor your browser's Do Not Track signal. If your browser sends a Do Not Track header, our analytics will not record events for your session, Google Analytics will not load, and the Meta Pixel will not load or set cookies.

7. Specific Cookies We Use

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will:

• Update the “Last Updated” date at the top of this policy
• Notify you through our website or via email if you are a registered user
• Request fresh consent for any new uses of cookies

We encourage you to review this policy periodically to stay informed about how we use cookies.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

For EU data subjects, you may also contact us at privacy@purifi.io regarding cookies and tracking under the GDPR and ePrivacy Directive.